I agree that is is a bit never ending, but thats the whole point of the game. Its not really supposed to end

The great thing is that blizzard keeps adding great content every few months and thats why they are the most successful MMORPG company today.
I wonder if the just going to start going up 5 levels per expansion now until level 100 then maybe that will be the last expansion.
you are probably right blupa. I guess it gives designers more time to expand WoW to new heights before level 100 arrives.
Although it is quite well known that Blizzard working on a Next-Gen MMO but no one really knows what it is about.